1. Content Strategy
A real plan before any content is made. Every month starts with a written strategy brief tied to your product, audience and current commercial priorities — not a "post and pray" calendar.
- 30-day content calendar with themes, formats, channels and caption direction
- Monthly campaign anchors aligned to your promotions and launches
- Documented brand voice and audience notes that you keep
- Written client approval before production begins
2. Creative Production
Post-ready creative every week. Static graphics, carousels, motion templates and written captions produced in-house against your approved calendar — designed for the platform they ship on, not generic.
- Branded post templates set up in your visual system once
- Captions, hashtags and alt text drafted per post
- One revision round included per piece; additional rounds billed hourly
- Files delivered ready to schedule, not raw exports
3. Short-Form Video & UGC
Short-form video built around your product. Hooks, scripts, b-roll briefs and edited cuts for Reels, TikTok and Shorts. UGC-style production where it fits, polished cuts where it doesn't.
- Scripted hooks per video, briefed against your product and audience
- Editing, captions, music and aspect-ratio cuts handled in-house
- Third-party UGC creator coordination available on Scale tier — we coordinate paid production at cost, never sell follower counts, influencer outcomes or guaranteed engagement
- Source files delivered for your archive on final payment
4. Community Management
Real replies, in your voice, on a clear SLA. Community management with documented response guidelines — what we answer, what we escalate to your team, and how fast.
- Scale: 1 business day reply SLA (Starter and Growth do not include community management)
- Escalation rules agreed at onboarding
- We never impersonate the founder publicly
5. Monthly Reporting
What shipped, what worked, what to test next. A written end-of-month report tying the work to your actual goals — not a screenshot dump of vanity metrics.
- Reach, engagement and saves benchmarked against your own prior 90 days
- Top posts called out with the hypothesis we will repeat
- Test recommendations for the next service month, for your written approval before we invoice it